Schema markup
We add schema markup to your key pages, including LocalBusiness, FAQ and Review schema, so your business is described in a format machines handle well.
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Get results in days, not monthsResults in days, not monthsStaten Island is a high-income market. That is the setting for any business in Staten Island that wants an AI engine to describe it accurately, and it is why our GEO work covers the audit, the schema, the local content and the monthly testing, all included in every Organic Growth plan.
Snapshot
AI Answer Competition Index
56.5/ 100
Placed 599 among the 1,822 counties of at least 20,000 people, and 319 within our own 400-market set. The higher the score, the more established businesses there are for each answer to choose between. See how it is calculated
Think of the index as a headcount of established competition, those with five or more employees, in eleven recommendation categories, for each 10,000 residents and compared across every county of 20,000 or more people. The categories are law, dental, medical, real estate, insurance, accounting, remodeling, plumbing and HVAC, roofing, electrical and auto repair. Staten Island scores 56.5, which is close to the middle of the pack.
Beyond the score, Staten Island is an affluent borough and a borough adding little new housing for its size. Each measure below places it among all counties.
A percentile here is the share of the 1,822 ranked counties (20,000 or more residents) that fall below Staten Island's figure. Inputs: Census population estimates, the 2017 and 2022 County Business Patterns, income estimates from the Census Bureau and the Building Permits Survey.
Local profile
At $93,337, median household income in Staten Island sits above 90% of counties. Buyers who can afford to compare options usually do, and for a dentist, a remodeler or an attorney that comparison can include asking ChatGPT or reading a Google AI Overview. Accurate, detailed information is what gets a provider described well.
Two other features of the Staten Island market matter here. Staten Island authorized just 10.4 new homes per 10,000 residents in 2025, fewer than 80% of counties. 5.3% of the advice-led locations in Staten Island have 20 or more employees, more than in 80% of counties.
When it comes to GEO in Staten Island, buyers who compare closely read reviews and detail, so depth matters more than speed.
Size matters for context: 490,687 residents put Staten Island 148th among 3,143 U.S. counties, and the population has changed -1% since the 2020 Census. All industries together have 9,586 employer locations, or 19.5 per 1,000 people.
With 490,687 residents in one borough, competition in Staten Island is decided neighborhood by neighborhood. Accurate listings, reviews and neighborhood-aware content carry more weight than one citywide page.
Your competition
Each row is one of the eleven recommendation categories: established locations (five or more employees) in Staten Island, how that compares with the typical county, how the category as a whole has changed since 2017, and how many locations are large employers.
Bars give each category's established locations (five or more employees) per 10,000 residents as a multiple of the middle county among those ranked; the dark tick is 1.0x. Change is measured on all locations in the category, not just established ones. Counts come from County Business Patterns (2017, 2022) and are no measure of AI mentions or search volume. Method
The busiest category in Staten Island is residential remodelers, with 56 established locations at 2.1x the density of a typical county, with the category as a whole up 42.3% since 2017. More comparable names means more weight on the details that tell them apart. The next busiest categories are plumbing, heating and air-conditioning contractors (89 established locations, 1.4x) and electrical contractors (62 established locations, 1.3x). The lightest field belongs to auto repair shops: 23 established locations, 0.6x the typical density, so an answer in that category has fewer names to weigh.
Growth is highest in that same category: 42.3% more locations of any size since 2017. Physicians offices shrank instead, losing 21.4% of their locations to land at 275. Physicians offices account for the most large employers, with 37 locations at 20 or more employees.
A word of caution: this table counts businesses. It does not measure how often an assistant is asked about any category, which businesses it names, or how many people use one. A crowded category calls for careful preparation and a quiet one for early action, but neither is a forecast.
New construction
Each bar counts housing units approved for construction. Data: Building Permits Survey, county annual files, and a like-for-like year-to-date comparison. Approved units may not be built yet.
Permits peaked at 895 units in 2022 and came in at 508 in 2025, roughly 43% lower. Even so, 2025 equals 10.4 units for every 10,000 residents, which is below 80% of counties. Year to date (January through August), approvals stand at 470, compared with 271 a year ago, a change of +73.4%.
Among businesses tied to building, residential remodelers (2.1x typical) and plumbing, heating and air-conditioning contractors (1.4x typical) are the most crowded in Staten Island. New households arrive without providers they trust, and a business whose details already match across the places AI engines read is easier for them to find described.
Similar markets
Of the 400 markets we cover, these six sit nearest Staten Island on size, income, index score, firm size, growth and established share. Use them as context when you weigh AI search optimization for Staten Island businesses.
| Similar market | Index score | Population (2023) | Population trend since 2020 | Change in recommendation-category locations since 2017 | Share with 20+ staff |
|---|---|---|---|---|---|
| Staten Island, NY (this market) | 56.5 | 490,687 | -1% | +1.3% | 5.3% |
| Plymouth County, MA | 65.6 | 535,308 | +0.8% | +4.9% | 5.1% |
| Bristol County, MA | 61.4 | 581,841 | +0.5% | +2.6% | 5.1% |
| Durham County, NC | 56.3 | 336,892 | +3.7% | +9.2% | 6.3% |
| Dutchess County, NY | 60.2 | 297,150 | 0% | -3.3% | 3.6% |
| Hillsborough County, NH | 67.7 | 427,354 | +1% | +3.3% | 6.5% |
| Clay County, FL | 50.6 | 232,439 | +6.5% | +8.8% | 4.1% |
Look-alikes are the six counties among our 400 markets closest to this one on size, income, index score, firm size, growth and established share. Sources as above.
Staten Island (56.5) looks most like Plymouth County, MA, which scores 65.6. At the other extreme sits Hillsborough County, NH, scoring 67.7. One visible difference is firm size, with 3.6% of advice-led locations in Dutchess County, NY at 20 or more employees against 5.3% in Staten Island. These are neighbors in competition only; they say nothing about what to expect from AI engines.
Do the math
The plans are flat monthly fees, which makes the payback arithmetic simple: what one new customer is worth to you, your margin and your close rate give the customers a month a plan has to deliver.
What you get
Markup engines can read
We add schema markup to your key pages, including LocalBusiness, FAQ and Review schema, so your business is described in a format machines handle well.
Google, Apple Maps, Yelp and more
We make your address, name and phone details agree on Google, Apple Maps, Yelp and every other listing engines read.
Answers, not keywords
Hyper-local content answers real customer questions in plain, conversational language, focused on Staten Island first and foremost.
Steady, current reviews
AI engines scan review volume and sentiment, so we help you earn and answer reviews on a steady schedule.
SEO underneath
A clean technical base lets search engines and AI engines read your pages without trouble.
ChatGPT, Perplexity, AI Overviews
Monthly tests across AI Overviews, Perplexity and ChatGPT feed a report covering citations, AI visibility, knowledge panels, platform traffic and local rankings.
GEO sits next to our other work: local SEO, Google Maps optimization and, on the Gold and Platinum plans, a fully managed website. If you need customers while this builds, our paid ads team manages Google, Meta (Facebook and Instagram) and Bing campaigns.
Step by step
We review your name, address and phone details and your site information across Google, Apple Maps, Yelp and the other listings AI engines read, so they all agree.
We implement schema markup on your most important pages: LocalBusiness schema, FAQ schema and Review schema, so AI engines can read your details as structured facts.
We produce plain-language, hyper-local content that responds to the questions customers put to assistants about what you do and where you do it.
Every month we test your visibility across ChatGPT, Perplexity and Google AI Overviews, then adapt the work to what we find. Reporting includes local rankings, AI visibility, citations, knowledge panels and platform traffic.
Fees
GEO is not sold on its own: it is included in every Organic Growth plan below. Every plan is month to month, with no setup fee and no contract. Walk through the plans with our CEO.
Common questions
The fee is flat and billed monthly, and GEO is part of the Organic Growth plans instead of being priced on its own: $1,495 for Silver, $2,495 for Gold and $3,495 for Platinum. If you only want local landing pages, RankGuarantee™ is $495 a month alone and comes with every plan. Plans are month to month with no setup fee.
Yes, it does. We write the hyper-local content around the services you offer and the areas you serve, which in a dense borough like Staten Island means neighborhoods and nearby areas, alongside RankGuarantee™ landing pages and matching business data.
Reviews are read as part of the picture. Review volume and sentiment are read by AI engines, so we treat reputation as part of the work, along with LocalBusiness, FAQ and Review schema markup. No mention can be guaranteed, though a healthy, current set of reviews gives engines more to work with.
About average. Staten Island registers 56.5 on our AI Answer Competition Index, placing 599th among the 1,822 counties we rank, and 319th within our 400-market set. Residential remodelers are where the field is most crowded, at 2.1 times the typical county. Remember that the index measures businesses, not AI behavior.
There is no contract and no setup fee, and every plan is flat-rate and month to month. We take one business per category per city, so a direct competitor of yours in Staten Island will not be a client alongside you.
GEO, short for generative engine optimization, is optimizing your online presence for AI engines such as ChatGPT, Perplexity and Google AI Overviews. Some people call it AEO, answer engine optimization. They answer directly rather than listing links, drawing on structured data, business listings and trusted content. It is described as the next evolution of SEO and complements it rather than replacing it.
You do not have to. GEO starts with an audit of the details engines read, then schema markup on important pages and new local content. A new site is an option, not a requirement: the Gold and Platinum plans include a fully managed, custom-built site.
We do not promise AI mentions, since nobody controls them. The goal is accurate, consistent facts that match across every source an engine reads. Results improve over time as engines favor consistent information, and we give no schedule. Monthly testing across Perplexity, ChatGPT and Google AI Overviews keeps you informed.
They are different things. GEO is unpaid work: helping engines find accurate information about your business. ChatGPT ads are a separate paid test: sponsored, labeled ads shown to some users on the Free and lower-priced plans, bought through a self-serve Ads Manager and targeted by country and context, not by keyword. The ads do not alter the answers, and measurement is still maturing.
Next door
Closest to Staten Island, by distance between county centers, are these counties:
Sources and method
All of the numbers here are drawn from public Census Bureau data, calculated the same way for every county so Staten Island can be set beside any other market. No client account data goes into this page, and nothing here measures how often an assistant mentions anyone.
Contact Us
Tell us what you sell and which parts of Staten Island you serve. We will show you how GEO fits into an Organic Growth plan for your business. Call 610-825-4363 or email hello@getphound.com to set up a strategy session with our CEO.
